Adidas Partners With Beyonce and Relaunches Ivy Park

Adidas Partners With Beyonce and Relaunches Ivy Park

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Today Adidas announced their new partnership with no other than Queen B herself. In the new partnership The singer and actress will retain ownership of her company, said Adidas, which mentioned the importance of women in leadership, noting Beyoncé would continue “her journey as one of the first black women to be the sole owner of an athleisure brand.”

“This is the partnership of a lifetime for me,” said Beyoncé in a statement. “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to relaunching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”

 

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Beyonce first launched Ivy Park in 2016 partnering with Topshop in 2016, Bey bought back the fashion firm’s half last year and in the process assumed total control. While there is no set launch date fans can expect to see footwear, clothing, and more.

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