This past Friday EMMY® Award-nominated and two-time Golden Globe® Award-nominated actress, producer, and writer Issa Rae, announced the launch of her new record label Raedio, a partnership with Atlantic Records.The joint venture kicks off with today’s release of the new single, “Kinda Love,” by Raedio flagship artist TeaMarrr.
The companion visual, directed by child (Ari Lennox, Lucky Daye), features cameos from label boss Issa Rae and comedian Jessie Woo. Formed earlier this year, Raedio serves artists and creators at the highest level as an “audio everywhere company,” operating as the home to a dynamic roster of talent. Most importantly, Raedio extends a platform across media to align acts with film and television projects, commercials, podcasts, and beyond.
Watch TeaMarrr assemble her own kind of man in the “Kinda Love” visual below.