Today, Andra Day releases the M. Night Shyamalan-directed visuals for her inspirational anthem “Rise Up.” This is the second video of Day’s to be crafted by an acclaimed filmmaker following Spike Lee’s direction of her debut video “Forever Mine.”
CocaCola and McDonald’s recently announced Day as part of their Rise Up ESSENCE® Festival program ahead of her performance at the 2016 Essence Festival in New Orleans. The lyrics from “Rise Up” will appear on 40 million CocaCola cups in select McDonald’s restaurants across the nation and include a Shazam-powered portal into a digital experience where they can watch the “I Rise” short film starring Andra Day. Andra Day will grace the cover of ESSENCE Magazine’s June issue.
The San Diego native first premiered “Rise Up” in a Beats By Dr. Dre commercial featuring Serena Williams prior to performing the breakout single at the 2016 Grammy Awards with Ellie Goulding. Day transcends any record she sings into a powerful and inspirational anthem.