JoJo continues to support her 3 triangle singles by releasing her latest video “Save My Soul” directed by her friend Zelda Williams. JoJo dedicates the clip to her father who passed away last year.
“Save My Soul” is about addiction. Of all kinds. I wanted to convey the feeling of powerlessness I’ve felt in my life in an uncomplicated way and show a range of what it might look like for others who’ve been there. Working with one of my best friends, Zelda Williams (director of SMS), was a highlight of my 2015. We’d been talking about working together for like 10 years! Because of the content of the song and the way it touched us both, “Save My Soul” felt like the natural place for us to finally collaborate.
Check out the new video below.