Polow Da Don is impacting the music business, yet again, with a new production house & a new label deal from LA Reid’s recharged Epic Records. It’s going to be a huge year for those in this man’s vicinity. Already, the Zone 4 produced (Polow Da Don & Anonymous) “Anaconda” from Nicki Minaj’s latest LP…has knabbed both an MTV Video Music Award and BMI production award this year.
Widely known for his production for Ciara’s “Promise” to Ms. Fergie screaming his name at the beginning of her smash, “London Bridge,” Polow Da Don is a staple in the music industry and has indeed begun a legacy of pioneering sound. Polow’s unique ability to urbanize pop music, and bring mainstream success to urban artists, emphasizes that music essentially has no boundaries, and that hit records are driven by one thing, creative innovation.
Polow’s Zone 4 imprint has impacted the music space by birthing such artists as Keri Hilson, Ester Dean, Rich Boy and Roscoe Dash.